2016-Renault Drive the Change strategic plan is built on a 6 year period with a mid-term end of 2013. Its main objectives for the volume growth of the group and the creation of free cash flow in a sustainable way. The Renault group acts on seven major levers for achieving these objectives:- The continuation of its policy of innovation
- The renewal and strengthening of the product offer
- Strengthening the image of the Renault brand
- Excellence in customer relations network;
- Control of R & D expenditure and investment
- Cost reduction
- Maintenance in Europe and the international growth
RENAULT AND BRANDS
Launched in 1898 by the brothers Renault, Renault is the historical founder and Group brand. Today, it represents more than 80% of total Group sales and knows a great international expansion. Its headquarters is located in historic Boulogne-Billancourt center engineering and R & D, Technocentre in Guyancourt. Of "car life" for all electric vehicles, through the invention of turbo or minivan, Renault has always been at the forefront of automotive innovation.
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In 1999, Renault bought Dacia, the Romanian car manufacturer first, and modernize its facilities. Dacia values are simplicity, modernity and Allied strength at a price / performance ratio unpublished.
In 2012, Dacia is investing in new vehicle segments by expanding its range MPVs with Lodgy, and commercial vehicles with Dokker and Dokker Van.
In 2000, Renault took over the automotive arm of Samsung Group and with Renault Samsung Motors becomes the first European manufacturer to break into the South Korean market. In 2012, the Renault-Nissan Alliance is investing $ 160 million in Korea to accelerate the growth of Renault Samsung Motors.
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PARTNERSHIPS & COOPERATIONCooperation with Daimler AG
On 7 April 2010, the Renault-Nissan Alliance and Daimler AG have announced a broad strategic cooperation. The successor to the current smart fortwo, a new smart four-seater and future Renault Twingo model and will be made from a jointly developed architecture.
AvtoVAZ is the first automaker Russian and holds a local market share of 23%. Since February 2008, AvtoVAZ and Renault signed a strategic partnership that aims to accelerate the growth of AvtoVAZ, strengthen its brand image and create value and growth for the Renault group in the Russian market.
THE RENAULT-NISSAN ALLIANCE
Concluded in March 1999, the Renault-Nissan Alliance is the first industrial and commercial partnership of its kind between a French company and a Japanese company. Today is a great success since the Alliance is the third largest automobile producer (2011 sales). Renault and Nissan are united for performance through sharing of best practices. The two groups have created a joint venture led by a Management Board in charge of the joint strategy and cooperation. These collaborations continue to strengthen in all areas, from production to marketing. The Alliance has created a particular shopping company town, RNPO (Renault Nissan Purchasing Organization) which covers 92% of purchases of both groups.
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Ultra-modern industrial complex, design center, successful models ... In the Brazilian market growth, Renault reported a continued increase in sales, and is the fifth manufacturer in the country. Brazil is the second market of the Group.
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With an annual growth of 20% in recent years, the Indian car market is one of the most dynamic in the world. In India, Renault has an industrial tool, the Renault-Nissan plant in Chennai, a dedicated sales network, a logistics center and a common engineering center in Alliance and a design center in Mumbai.
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Present in Russia since the early twentieth century, Renault has developed marketing its vehicles in the country by creating Avtoframos company in 1998. In 2008, Renault signed a strategic partnership with AvtoVAZ. Objective: To support the rapid growth of the automotive market in this country tends to assert itself as the first market in Europe. In early 2012, a new production line was inaugurated by the Renault-Nissan Alliance in the Togliatti plant, biggest car factory in the world.
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RENAULT TO INTERNATIONAL
Since 1966, agreements and multiple cooperation were signed and engaged in industrial, technical and commercial fields.